7 Top UK Supermarkets in a 40 gluten free product price comparison (find out whose coming in cheapest in 2024!)

Which supermarket has the cheapest gluten free products?

Finding the most reasonable supermarket in which to shop gluten free is more important than ever, since everybody is facing rising costs at every turn these days.

In this article I compare 7 major supermarkets in the UK in a 40 gluten free product cost comparison, letting you know which came out as the cheapest option as well as which supermarket is the best overall for gluten free food afterwards in my article here.

In a 2023 price comparison of 40 everyday gluten free products in 7 major UK supermarkets, the cheapest and best value overall was Asda, followed by Morrisons & Sainsbury’s, then Tesco’s, Waitrose and Ocado. Aldi did not sell 25 of the products compared, although those it did have were the cheapest option a few times in the comparison.

If you want to check out the full cost comparison of the 40 gluten free products at the 7 major supermarkets, click to skip to it HERE.

If you want to find out more about each individual supermarket’s gluten free ranges, and discover which supermarket is best for gluten free, head to this article of mine HERE.

Which supermarket has the cheapest gluten free products?

Be sure to Follow Me on Instagram for lots of helpful content too!


@gemma.hartshorn



I’m excited to have you with me over there!
x

Skip to the section you want:

Price Comparison of 40 gluten free products at 7 UK Supermarkets

Which Supermarket is best for gluten free?

DISCLAIMERS & DISCLOSURES

This post may contain affiliate links, which means I may receive a commission, at no extra cost to you, if you make a purchase through a link.
Please see my full disclosure for further information
DISCLOSURE
& my full Disclaimer for further information – DISCLAIMER

Any advice offered within this article is meant for educational purposes only and should not be used as a sole resource for understanding the medical conditions discussed within. Any changes made to your diet, lifestyle and general well-being should be discussed with your GP or similar healthcare professional who is aware of your unique medical history and not made according to advice provided within this article or anywhere else on this website.


While the utmost care has been taken in devising the information residing on this website, it is your sole responsibility as the reader to utilise the information as you see fit and by reading the information present on this website you accept personal responsibility over any health outcomes related to you and your condition which occur as a direct or indirect result of using the information on this website in any way.

Always Check Ingredients Labels for Allergen Information
before consuming a product.

This is important in case there are changes in
manufacturing since the date of publication of this article.

It’s also a good idea in general, especially if you have allergies rather than intolerances/sensitivities to certain ingredients to check ingredients labels before consuming a product.

Price Comparison of
40 Gluten Free Products
in 7 UK Supermarkets

Here’s a cost and availability comparison of 40 most commonly bought gluten free items so you can save some money next time you shop gluten free.

Any Q’s?
Ask me
in the comments section at the bottom of the page

KEY points about the chart to guide you:

Find out the total costs for each supermarket at the bottom of the chart.


If a product has a * next to it, it’s found OUTSIDE of the designated free from aisles and may not be labelled gluten free, but is a product which is free from gluten ingredients and gluten allergen warnings instead. Some of these products are labelled gluten free, but many are not, therefore you will need to check the ingredients label and allergen statement when finding the products I mention in the chart to ensure you have the right one.


Everything listed is the cheapest option available in each supermarket and is OWN-BRAND unless otherwise stated!

Swipe from side to side to view all 7 supermarket prices or click inside the table and use your keyboard arrows.

 ASDATescoMorrisonsSainsbury’sWaitroseOcado Aldi
GF Pasta (500g)

75p

75p£1.2075p£2£2.10
(M&S)
£1.09
(250g
The Foodie Market)
GF Plain Flour (1kg)£1.05£1.95
(Doves Farm)
£1.95
(Doves Farm)
£1.95
(Doves Farm)
£2
(Doves Farm)
£1.80
(M&S)
None Available
GF Self-Raising Flour (1kg)£1.05£1.95
(Doves Farm)
£1.95
(Doves Farm)
£1.95
(Doves Farm)
£2
(Doves Farm)
£1.75
(M&S)
None Available
GF Cornflakes£1.60£2.40
(Nestle GoFree)
£1.75£1.75
£1.85
(Whole Earth)

£1.75
(Whole earth)
None Available
GF Coco Pops/Choco Flakes/Chocolate Stars£1.60£2.50
(Freee)
None Available£1.75£3
(Freee)
£2.65
(Freee)
None Available

GF Cheerios/Honey hoops/multigrain hoops/rainbow hoops

£1.50£1.75£1.75£3.30
(Freee)
£3.55
(Freee)
£2.47
(Freee –
Offer until 15/08/2023)
None Available
GF Oats£2.20
(Nairns 450g)
£1.70
(450g)
£2.20
(Nairns 450g)
£1.70
(450g)
£2.10
(400g)
£2.20
(Nairns 450g)
None Available
GF 4 White Rolls£1.70
(Genius – Offer)
£1.75£1.75£1.75£2.90£2.10
(Genius)
None Available
GF White Loaf/Brown Loaf£1.90/£1.90 (535g)£1.95/£1.95 (550g)£1.90/£1.90 (500g)£1.90/£1.90
(535g)
£2.60/£2.60 (Genius –
Offer)
£2.75/£2.75
(Genius –
Offer)
None Available
GF Wraps£1.90
(Old El Paso 10 mini)
£2
(4 pack)
£2.35
(Warburtons – Offer)
£2.20
(Old El Paso 10 mini)
£3.15
(Old El Paso 10 mini)
£2.25
(Old El Paso 10 mini)
None Available
GF Bagels 4 pack£2.70
(NY Bakery)
£2.70
(NY Bakery)
£2.70
(NY Bakery)
£2.35
(Genius)
£2.45
(Genius)
£2.15
(Genius)
None Available
GF Crumpets 4 pack£2.20
(Genius)
£2.25
(Genius + Warburtons)
£2.25
(Genius)
£2
(Genius – Offer with Nectar only)
£2.20£2.20
(Warburtons – Offer)
None Available
GF Veg Stock Cubes£1
(Kallo
GF YF
6 pack)
*
90p
(10 pack)
*
£1.89
(Kallo Organic 8 pack)
*
90p
(10 pack)
*
£1.55
(Kallo Very Low Salt 6 pack)
*
£1.50
(Kallo Organic 6 pack)
*
99p
(Quixo Stock Pots x4)
*
GF Tomato Pasta Sauce47p
(440g)
*
47p
 (Hearty Food Co 440g)
*
47p
(440g)
*
50p
(Hubbard’s 440g)
*
£1
(340g)
*
£1.50
(Heinz 350g – Offer)
*
47p
(440g)
*
GF Crackers – Plain/Seeded£1.65
(200g Plain)
£2
(Nairns Mixed Varieties 137g)
£1.70
(Nairns Super Seeded 137g)
£1.99
(Nairns Mixed Varieties 137g)
£1.95
(Nairns Seeded 137g)
£1.95
(Nairns Seeded 137g)
None Available
GF Digestive Biscuit/equivalent£1.60
(160g)
£1.60
(125g)
£1.69
(160g)
£1.70
(160g)
£1.40
(Schar Rich Tea 125g – Offer)
£1.70
(Nairns Mixed Variety 160g – Offer)
None Available
GF Rice Cakes/Corn Thins80p
(100g)
£1.25
(130g)
*
£1.09
(100g)
*
90p
(Kallo 130g Lightly Salted
– Nectar Offer price)
*

£1.35
(Kallo Unsalted 130g)
*
£1.40
(Real Foods Corn Thins 150g)
*
89p
(130g)
*
GF Tortilla Chips51p
(180g)
*
57p
(Stockwell & Co 200g)
*
50p
(180g)
*
57p
(Stamford Street Co. 200g)
*
£1
(200g)
*
£1.40
(M&S 200g)
*
57p
(200g)
*
GF Worcester Sauce/equivalent£1.30
(Chippa 150ml)
85p
(150ml)
£1.90
(Henderson Relish 284ml)
*
£1.90
(Henderson Relish 284ml)
*
£2
(Henderson Relish 284ml)
*
£3.86
(Biona Organic 140ml)
None Available
GF Soy Sauce£3 (Kikkoman 250ml)£2.35
(Yutaka 150ml)
£2.25
(Kikkoman 250ml – On Offer)
£2.35
(Yutaka 150ml)
£2.25 (Kikkoman 250ml – On Offer)£2.51
(Kikkoman 250ml – On Offer)
None Available
GF Salad Cream£1.10
(295g)
87p
(Stockwell & Co 450g)
*
£1.29
(420g)
*
76p
(Hubbard’s Foodstore 440g)
*
£1.20
(450g)
*
£1.25
(M&S 440g)
  99p
(Bramwells 30% less fat 520g)
*
GF Red Pesto£1
(OMV! Grilled Red Pepper 190g)
*
£1.25
(190g)
*
£1.25
(Sundried Tomato 190g)
*
£1.25
(190g)
*
£1.85
(Red Tomato 190g)
*
£1.25
(Ocado own 190g)
*
99p
(Cucina Sundried Tomato 190g)
*
GF Green Pesto£1.10
(190g)
£1.10
(190g)
£1
(Plant Revolution 190g)
*
£1.25
(190g)
*
£1.90
(Basil Pesto 190g)
*
£1.35
(M&S 190g)
*
99p
(Cucina Basil Pesto 190g)
*
GF BreadcrumbsNone AvailableNone Available£1.30
(Good its gluten free 150g)
None AvailableNone Available£2
(Esgir 200g)
*
None Available
GF Yorkshire Puddings (Ready made or Batter Mix)£1.40
(Aunt Bessie’s GF Batter Mix – makes 12)
75p
(Makes 21 100g)
£2.50
(Yorkshire Pud Co x6 Frozen)
£1.40
(Aunt Bessie’s GF Batter Mix – makes 12)
£2.35
(Yorkshire Pud Co x4 Fresh)
*
£1.40
(Aunt Bessie’s GF Batter Mix – makes 12)
*
None Available
GF Steak Pie/Pies/Frozen/Fresh£2.50
(Frozen x1 180g)
£3.60
(Genius x2 320g Frozen)
None Available£2.75
(Fresh x1 200g)
*
£5.20
(Pieminister x1 275g Fresh)
*
£4.20
(Pieminister x1 275g Fresh – On Offer)
*
None Available
GF Chicken Pie/Pies/Frozen/Fresh£2.45
(Frozen x1 180g)
£3.70
(Genius x2 320g Frozen)
£3.70
(Genius x2 320g Frozen)
£2.75
(Fresh x1 200g)
None Available£3.85
(Genius x2 320g Frozen)
None Available
GF Fish Fingers or equivalent£3
(Whitby Cod Goujons 225g Frozen)
£3.35
(Bird’s Eye x12 360g Frozen)
£3.75
(Birds Eye x12 360g Frozen)
£3.35
(Birds Eye x12 360g Frozen)
£3.55
(Birds Eye x12 360g Frozen)
£3.70
(Birds Eye x12 360g Frozen)
£2.49
(Tempura Haddock Goujons 200g Fresh)
GF Chicken Nuggets£3.25
(BBQ x12 360g Frozen)
£3.75
(400g Frozen)
£3.30
 (400g Frozen)
None AvailableNone Available£4
(Georgia’s Choice x20 400g Frozen)
£2.29
(Tempura Chicken Nuggets 270g Fresh)
GF Pepperoni Pizza£2.60
(390g Frozen)
£4.10
(Kirstys 325g Frozen)
£2.35
(250g Frozen)
£3.75
(Goodfellas 317g Frozen)
£3.65
(Schar 330g Frozen)
£3.50
(Schar 330g Frozen)
None Available
GF Fishcakes
(Frozen)
£2.40
(x2 180g Frozen)
None Available£1.79
(x2 270g Fresh)
*
£2.25
(x2 270g Frozen)
£3
(x2 270g –
On Offer)
*
£2.30
(M&S x2
170g Fresh)
*
None Available
GF Shortcrust Pastry£2.80
(Genius 400g Frozen)
None AvailableNone
Available
None AvailableNone Available£2.70
(Sue’s GF Kitchen 400g Frozen)
*
None Available
GF Puff Pastry£2.45
 (Jus-Rol 280g Fresh)
*
None Available£2.35
(Jus-Rol 280g Fresh)
£2.35
(Jus-Rol 280g Fresh)
£2.45
(Jus-Rol 280g Fresh)
£2.35
(Jus-Rol 280g Fresh)
*
None Available
Stuffing Mix/Stuffing£1.90
(Aunt Bessie’s 140g)
£1.70
(170g)
£1.50
(Good its Gluten Free 150g)
*
£3
(Paxo 150g)
*
£2.95
(Gordon Rhodes 125g)
*
£1.80
(Aunt Bessie’s 140g)
*
None Available
GF Pizza Base/Bases/Base Mix£3.25
(Schar 2 pack 300g)
£3.80
(BFree 2 pack 360g)
£3.25
 (Schar 2 pack 300g)
£3.25
(Schar 2 pack 300g)
£3.55
(Schar 2 pack 300g)
£3
(M&S Base Mix 360g)
None Available
GF Chicken Sausages£3.25
(x10 Mozz’ Tom’ Chicken 340g)
*
£3
(Heck x10 Chicken Red Pep’ Feta 340g)
*
£3.15
 (Heck mixed varieties 340g)
*
£3.25
(Heck chipolatas x10 340g)
*
£2.50
(Heck x10 340g – On Offer)
*
£3.40
(Porky Lights x6 380g)
*
£2.49
(Ashfields x10 340g)
*
GF Pork Sausages£1.50
(Just Essentials 454g)
*
£2.25
(Free From Range x8 454g Frozen)
£2
(The Best mixed varieties x6 400g)
*
£1.50
(Stamford Street Co x8 454g)
*
£3.15
(Musks GF & DF x6 384g)
*
£2.10
(M&S x8 454g)
*
£2.49
(x12 chipolatas 375g)
*
GF Meatballs (Various types)£3.20
(Smoked Harissa Lamb x20 340g Fresh)
*
£2.45
(Meat & Veg – x12 336g Fresh)
*
£1.89
(x12 340g Fresh)
*
£2.25
(10% Fat x12 350g Fresh)
*
£3.50
(Eat Flexi x12 336g Fresh)
*
£3.20
(3% fat x24 240g Fresh)
*
£2.19
(x12 pack 340g Fresh)
*
GF Beef Burgers£3
(Caramelised Onion x4 454g Fresh – On Offer)
*
£2.59
(Fire Pit x4 454g Fresh – On Offer)
*
£2.69
(BBQ x4 454g Fresh)
*
£2.75
(Chilli & Cheese x4 454g Fresh)
*
£3
(Essential W’ x4 454g Fresh)
*
£2.85
(Ocado x4 454g Fresh)
*
£2.89
(Frasers x4 454g Frozen)
*
GF Tinned Tomato Soup57p
(Just Essentials 400g)
*
75p
(Cream of Tomato 400g)
*
85p
(Cream of Tomato 400g)
*
75p
(Cream of Tomato 400g)
*
90p
(Cream of Tomato 400g)
*
75p
(M&S Cream of Tomato 400g)
*
67p
(Cream of Tomato 400g)
*
TOTAL COST:Asda
£73.20
Tesco
£72.65
Morrisons
£73.15
Sainsburys
£72.77
Waitrose
£87
Ocado
£92.94
Aldi
£22.49
 1 item not available4 items not available3 items not available3 items not available4 items not availableEvery item available25 items not
available
 Cheapest
= 12
Cheapest
= 3
Cheapest
= 6
Cheapest
= 2
Cheapest
= 1
Cheapest
= 3
Cheapest
= 5
 Most Expensive
= 2
Most Expensive
= 4
Most Expensive
= 4
Most Expensive
= 1
Most Expensive
= 14
Most Expensive
= 9
Most
Expensive

= 0
Tied with another for most expensive
= 4
Tied with another for most expensive
= 2
Tied with another for most expensive
= 3
Tied with another for most expensive
= 1
Tied with another for most expensive
= 2
Tied with another for most expensive
= 2
Tied with another for most expensive
= 0
 COMPARED TO
2022

In 2022:
£64.47

2 items weren’t available

~

+ £8.73 more expensive in 2023!


In 2022:
£64.82

5 items weren’t available

~

+ £7.83 more expensive in 2023!
In 2022:
£72.38

2 items weren’t available

~
+ 77p more expensive than 2022!

In 2022:
£69.60

2 items
weren’t available

~

+ £3.17 more expensive than 2022!
In 2022:
£84.69

3 items weren’t available

~

+ £2.31 more expensive than 2022!
Not included in 2022





Not included in 2022




Table comparing costs of 40 everyday gluten free products at 7 top UK supermarkets in 2023 with 2022 comparison.

Join the Newsletter
+
get a FREE
gluten free factsheet

    No spam here.
    Unsubscribe at anytime.

    Which supermarket has the cheapest gluten free products?
    Which supermarket has the cheapest gluten free products?

    Here’s another article you may find helpful:

    What Dairy Products are Gluten Free?

    Gemma Hartshorn

    Gemma is a mum to twins with non-coeliac gluten sensitivity and has been living a gut-health focused life for many years herself. She has 5 years adult nursing experience in the UK and achieved a distinction in her Diploma of Higher Education in Healthcare from Oxford Brookes University. She is currently completing a BSc in Health Science and has a keen interest and knowledge of all things gut health. Listen to her Gut Be Good podcast or join her on the Gut Be Good youtube channel for more insights, sharing and helpful information on all things gut health related alongside her website here. Contact Details: glutenfreeshopeasy@gmail.com Unit 80366, PO Box 6945, London, W1A 6US

    5 thoughts on “7 Top UK Supermarkets in a 40 gluten free product price comparison (find out whose coming in cheapest in 2024!)

      1. Hi elaine, thanks so much for your feedback and i’m really glad to hear the information here helped you on your gluten free journey.

        Do consider hopping on my email list for monthly updates and information if you havn’t already 🙂 – I’m sure you’d find more things interesting to you there as well!

    Leave a Reply

    Your email address will not be published. Required fields are marked *

    Recent Posts